Wednesday, 30 November 2011

Android leads smartphone share in the US. Again...

In case you can't be bothered decoding the chart below, here's a summary of the third quarter US smartphone market action.

Hot on the heels of the report on the state of the UK smartphone platform market, comes Nielsen's take on Q3 in the good ol' You Ess of Eh. Unsurprisingly, Android continues to gain share with its 42.8% while its nearest competitor Apple scores 28.3%. For comparison, the figures for the previous quarter show Android with 39% OS share while iOS had 28.0%. In Q3, RIM managed a creditable 17.8%, WinMobile 7.3% (all versions combined), WebOS 2.2% and Symbian a quite appalling 1.7%.

The US market contains some interesting quirks with Nokia's presence being absent for all practical purposes and Apple enjoying the home team iFan advantage. Neither of those factors appears to have had much, if any, influence on Android's Q3 US market performance though.

Surprisingly perhaps, HTC is still the biggest Android handset seller in the US and second handset seller overall with 20.3%, followed by the ever-improving Samsung with a total of 11%. Local lads Motorola sold 10.6% and the rest ran last-ish. Apple still leads the handset manufacturer stakes in its home country with 28.3%, while RIM's Blackberry commands a decent 17.8% for third place still, despite the doom prognoses it gets in the blogosphere on an almost daily basis. Go figure...

While the US market continues trends seen over recent quarters, this report obviously cannot reflect the launch of the iPhone 4S so there will be a shift in relative share reported in Q4. Rest assured, we'll be covering that news when it appears in January.


 Source: Nielsen

2 comments:

  1. Android's strength is that it is available for a wider variety of devices. This is a double-edged sword though, it could either strengthen their brand from strong carriers, or the other way around.

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  2. this had to happen eventually .. android is much more versatile then all the other mobile os's all together.

    Unlock HTC One X

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