Tuesday, 17 January 2012

No 3G for Transformer Prime?

Focus Taiwan (whoever they may be) are reporting that Asus has confirmed the TF201 will not be released in a 3G data capable version after all. 

Apparently in contradiction of a previous claim by Asus, there will be no 3G release in march after all, with the Transformer Prime maker seeing little need to produce an item that there is virtually no demand for. Actually, they're not wrong, as the proportion of non-3G to 3G equipped runs at around 70:30 and the trend is for the 3G equipped versions to sell even fewer in the future.

That's not to say they wouldn't rather make the extra margin that a cellular data enabled device would allow, as evidenced by the TF700 which supposedly will launch with 3G, but it stands to reason that unless the demand for 3G miraculously reverses, building a poor selling model makes little economic sense. Being a WiFi-only device clearly separates the TF201 from its posher sibling in yet another way, justifying a premium for the higher spec unit and justifying a lower price for the current Prime model due to a larger potential market.

However, they haven't ruled out a 4G TF201 version, so we could probably start a rumour that the cellular data model will instead be so equipped, and see how far that goes.

Meantime, if you were holding off buying an Asus Transformer Prime until the 3G model is announced, we hope you're not holding your breath.

Source: Focus Taiwan (apparently)

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