Following
a recent UK court decision, Apple has again lost in its attempt to have a
competitor banned. The Dusseldorf court found that Motorola’s Xoom tablet
doesn't infringe on Apple's Community design patent for the iPad while oddly
upholding the validity of the actual design patent itself.
This outcome is just the latest in a series of setbacks for
Apple, the company having failed so far to achieve any significant and
permanent ban on its competitor’s products. And bans are what each and every
case has attempted to extract, in Apple’s “thermonuclear” litigation programme
against Android-powered devices. As Android has constantly increased its lead
in market share over Apple’s iOS-powered iPhones, and although no single
competitor tablet has enjoyed the success of say, Samsung’s Galaxy S III in the
smartphone arena, the danger to the iPad’s media tablet market share is very
real to Apple.
Currently, the iPad pwns the category with more than 60%
(although the numbers for the latest quarter will be released on July 24 and
that figure may change), but Cupertino’s favourite fruit company will not be
content to relinquish any share to its competition. So every opportunity to
keep competitors out of the market, however small their share relative to the
iPad’s, is seen as a given.
Had Apple prevailed in this action, the ruling would have
likely applied to the entire EU, which would certainly offer comfort to Apple
and raise the stakes for each case to follow. However, the lack of success has
not dimmed the ardour that the company feels for marketing by litigation – it’s
obviously gambling that it’ll score a big pay-off before the legal systems of
the world tire of being the defacto marketing departments of the Cupertino
colossus.
This
latest outcome also comes on the heels of a US decision where Apple again sued
Motorola, and in that decision too, Apple’s suit was thrown out. No doubt there
will be sighs of relief at the HQs of Motorola Mobility and new owners Google,
although the anticipation of Apple’s next “thermonuclear” salvo must be
palpable. And make no mistake; another salvo will be on its way.
Source: Associated Press
Source: Associated Press
No comments:
Post a Comment