...and that's a wrap. We'll have some more coverage later when we've had a chance to properly digest our press materials and sift through our impressions. Stay tuned.
1:01PM
OK, some hard specs in the shot above... Much less of an overwhelming advantage over the competition this year on the hardware front, although if the Octa+POwerVR 544MP can really bring it there is still a strong chance for the S4 to differentiate over the sea of Snapdragon-powered flagships from basically evey other manufacturer.
12:58pm
Seems they're wrapping up, all in all a bit disappointing as announcement shows go - lots of services and features (whose uptake by users in the past hasn't necessarily been stellar). Very little on the hardware itself. Hopefully get some press materials from Samsung now with more concrete details...
12:56pm
The new S-Cover accessory announced. Upgraded flip cover with a display window and ability to answer calls without waking the phone or even opening the cover.
12:55pm
S-Health, taking advantage of all those new sensors - blood pressure and blood sugar monitoring possible with accessories.
12:53pm
Air gestures being discussed in some more detail. Hope they work better in practice than they did on the video from the pre-release S4.
12:52pm
OK, now that looks like a pretty good use for simultaneous capture from front and back cameras - awesome video conferencing from your mobile.
12:51pm
Cool, group play supports multiplayer games. Wonder if they will need to plug into an API for that?
12:49pm
Group play - lets you share music between as many as 8 Galaxy S4 devices without requiring an internet connection. Even lets you assign channels - centre channel, left channel etc - to the individual phones.
12:48pm
More on KNOX, the feature announced at MWC - separate user environments on the phone for work and play.
12:46pm
Samsung hubs now centralised, sporting a magazine interface...
12:45pm
S-Voice features becoming more advanced, now getting more into the personal assistant territory.
12:43pm
Transfer between almost any phone and the S4 to make switching simple, almost any OS they say. Odds on iOS being the missing OS?
12:42pm
S-Voice Drive - a car mode designed for safety whilst driving. Answer calls with your voice, extra large text and icons.
12:41pm
New device: Home Sync. Pairing to the S4 with NFC, will pair with most anything besides. Mirroring to FHD on your TV/external monitor.
12:40pm
Another skit, this time with extra tired humour!
12:39pm
Story Album feature - replete with partnership with Blurb for getting your stories printed.
12:36pm
So, S-Translate is mostly plugged into Samsung apps like S-Chat. Less useful.
12:35
Well, if the S-Translation works that well that is certainly something...
12:34pm
Dear lord, spare us. Another skit?
12:32pm
So we're seeing a lot of stuff about camera software here, but nothing about sensor advancements or improvements on the technological level here. Disappointing so far, such a densely pixel-packed sensor may not leverage the best image quality from those 13mp without some improvement to the sensor...
12:31pm
"Sound and shot", sound bites attached to your images. Sounds, ah, interesting.
12:29pm
Making a big deal of utilising front and back cameras together, for both videos and stills. More fanfare than this deserves?
12:29pm
Ah, wut?!
12:27pm
2600mA removable battery, best in class as the new 1080p panels go.
12:27pm
IR blaster is in toe, awesome! New sensors galore too including IR gesture sensor.
12:25pm
Somewhat disappointing it is a Category 3 LTE device, which means it won't take our new Vodafone 4G network to its maximum speeds.
12:24pm
Dull detail about the colour of the notification bar...
12:24pm
Finger hover actions as leaked are accurate.
12:23pm
Dimensions136mm long, 16.8mm wide, 7.7mm thick. Polycarbonate.
12:22pm
Experiencing issues with live feed - hit refresh/F5 to keep up!
12:21pm
Announcing availability, like last year this will simultaneously launch across many nations and carriers. 3G and 4G in tow, naturally.
12:20pm
The big reveal, design is consistent with what we've already seen
12:18pm
Big focus on software innovation so far.
12:16pm
Seems the leaks are accurate so far - smart pause and the other new TouchWiz features shown briefly.
12:13pm
J K Shin taking the stage to a flourish of orchestral music.
12:12pm
The secret messenger Jeremy s taking the stage, not sure about you guys but I'm not sold on that angle...
12:10pm
They're underway!
12:05pm
...predictably the show it not running to time.
11:59am
The announcer is calling for people to assume their positions for the start of the show...
11:56am
We're here at the venue, last minute set up well underway - back with your shortly with the beginning of the coverage!