The Sony Xperia Z: the mobile camera, reloaded? A brief shootout, Xperia Z Vs Galaxy Note 2 Vs the Nokia Pureview 808

This piece is a heads-up of sorts to let you know that thanks to the good folk at Mobicity, we're fortunate enough to have an Xperia Z in our hot little hands already.

As you might guess a (rapid-) review will be forthcoming, but this time around I'm going to start with something a little different. You see I had some fun yesterday on Twitter trying out the Xperia Z camera, pitting it against the Note 2 camera and the undisputed king of mobile imaging, the Nokia Pureview 808. After looking at the results I thought it was too worthwhile an exercise to leave just to Twitter, and so here it is on the blog too.

Although it's a little bit of a departure, the camera of the Xperia Z is too fundamental a part of its marketing drive to leave to a couple of paragraphs in a rapid-review; it demands more. If you believe Sony's hype surrounding the purported imaging advances offered by its latest and greatest, you'll be expecting a solid improvement over last years shooters, and maybe even a substantial improvement. Sony is betting the bank on the camera being a strong differentiator to favour their 2013 flagship against incumbents like the incoming HTC One and Galaxy S4, so the question of whether its camera can indeed carry the day looms large over the Xperia Zs fate.